Conrad Jupiters, Gold Coast, Australia

Hotel Conrad Jupiter’s Casino located on the Gold Coast in Australia is the coast’s largest employer with 2,500 employees. IMCA’s action learning courses were particularly attractive to the organization due to their promotion of individual and organizational effectiveness. Employees undertaking the IMCA MBA worked alongside the organization’s executive team to ensure that Associates’ action learning would add value to the organization. The IMCA course was designed to help Jupiter’s achieve their vision and deliver solutions to organizational problems.
The perceived value of the course prompted a further five managers to join the original three managers who were undertaking the course. They undertook a variety of projects, such as cultural change programme implementation. All projects undertaken explored how the company might achieve their vision. Recommendations made by associates through these projects were implemented. It is estimated that Conrad Jupiter’s return on investment from workplace learning is some A$70,000 saved from the marketing budget and A$70,000 saved from results-based development. One of the associates was later promoted to hotel operations analyst and commented: “IMCA’s MBA programme has allowed me to think more holistically about the business we are in, as opposed to managing ‘in situ’ as so many of us do.”